"We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.“


-Simon Mainwaring

posted in environmental


We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

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"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

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"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

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"Work with your competitors when the interest of the community and planet are at stake."

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"Like all technology, social media is neutral but is best put to work in the service of building a better world."

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"Architects in the past have tended to concentrate their attention on the building as a static object. I believe dynamics are more important: the dynamics of people, their interaction with spaces and environmental condition."

-John Portman

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"Just as there's garbage that pollutes the Potomac river, there is garbage polluting our culture. We need an Environmental Protection Agency to clean it up."

-Patrick Buchanan

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"There should be more attention paid to scientific research in the ecology area, and I think that such attention to proper environmental concerns would make the public feel much better about it."

-Thomas R. Cech

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"It is the greatest scam in history. I am amazed, appalled and highly offended by it. Global Warming It is a scam. Some dastardly scientists with environmental and political motives manipulated long term scientific data to create an illusion of rapid global warming."

-John Coleman

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"This Bush administration has a growing credibility gap, maybe even a credibility chasm, on environmental policy. The President has lost the trust of the American people when it comes to the environment."

-Jim Jeffords

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"Since the day he came into office, President Bush has worked to gut more than 34 years of hard work by weakening many of our Nation's standing environmental laws, some of which were signed into law by his father."

-Jim Jeffords

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