"The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.“


-Simon Mainwaring

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The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

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"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

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"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

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"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

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"Like all technology, social media is neutral but is best put to work in the service of building a better world."

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"You do have to change things as warfare changes."

-Charles Schumer

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"My kid could get a bad X-ray and I could get a call from the doctor saying I have something growing in my bum and that would change my perspective on everything instantaneously, on what is and what is not important."

-Tom Hanks

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"What creates freedom? A revolution in the streets? Mass protest? Civil war? A change of government? The ousting of the old guard and its replacement by the new? History, more often than not, shows that hopes raised by such events are often dashed, sooner rather than later."

-Jonathan Sacks

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"Europe is dying. That is one of the unsayable truths of our time. We are undergoing the moral equivalent of climate change and no one is talking about it."

-Jonathan Sacks

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"Most of what needs to be changed in the euro zone can be done without treaty changes. The demand for treaty change is as political as it is legal and I don't think it's going to happen soon."

-Nick Clegg

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"Much can and must be done by governments, but they cannot of themselves change lives."

-Jonathan Sacks

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