Daniel J. Boorstin

• "A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you.“
• "The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.“
• "An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.“
• "Education is learning what you didn't even know you didn't know.“
• "The traveler was active he went strenuously in search of people, of adventure, of experience. The tourist is passive he expects interesting things to happen to him. He goes 'sight-seeing.'“
• "The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.“
• "Freedom means the opportunity to be what we never thought we would be.“
• "Some are born great, some achieve greatness, and some hire public relations officers.“
• "The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.“
• "Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.“
• "Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.“
• "Education is learning what you didn't even know you didn't know.“
• "As you make your bed, so you must lie in it.“
• "Freedom means the opportunity to be what we never thought we would be.“
• "The force of the advertising word and image dwarfs the power of other literature in the 20th century.“
• "Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.“
• "Time makes heroes but dissolves celebrities.“
• "The traveler was active he went strenuously in search of people, of adventure, of experience. The tourist is passive he expects interesting things to happen to him. He goes 'sight-seeing.'“
• "The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.“

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