Frank Luntz

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

"Some people call it global warming some people call it climate change. What is the difference?"

"The way you communicate an idea is different than the way you communicate a product."

"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."

"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."