"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.“


-Leo Burnett

posted in death


I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

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"When we are dealing with death we are constantly being dragged down by the event: Humor diverts our attention and lifts our sagging spirits."

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"I start thinking about life after death. I've got to quit thinking about it because it's very deep. Very deep. Sometimes you start thinking about it, and you don't feel like you want to be alive, so I don't like to get all quiet."

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"So here is one of my theories on happiness: we cannot know if we have lived a truly happy life until the very end. This view of life and death was reinforced by my close witnessing of the buildup to the death of Philip Gould. Philip was without doubt my closest friend in politics. When he died, I felt like I had lost a limb."

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"I'm not on the run from anything and I'm not at all clear about what I'm running towards. But as some great writer put it, I want to be certain that when I arrive at death, I'm totally exhausted."

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