"We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.“


-David Neeleman

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We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

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"In junior high school, I was an object of pure ridicule for my dress, withdrawal, and asocial manner. Dozens of times, I saw individuals laugh and smile more in ten to fifteen minutes than I did in all my life up to then."

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"My friends and family, especially my mom and dad, are always saying I should smile more."

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"Beautiful isle of the sea, Smile on the brow of the waters."

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"When Fortune smiles, I smile to think how quickly she will frown."

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"We ought to be beating our chests every day. We ought to look in the mirror, stick out our chests, suck in our bellies, and say, 'Damn, we're Americans,' and smile."

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"Ascetics and fakirs come to mitigate human suffering to heal us and lead us on the path. They put up with criticism they go through many worldly trials. Some of them have even become martyrs for our sake. But they have done all this with a smile and with gratitude to God. Hence sacrifice is a great virtue."

-Sadhu Vaswani

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