"Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.“

-Simon Mainwaring

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Simon Mainwaring quote about technology: "Find the human in the technology. The currency marketers trade in has not changed even if the method..."

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

-Simon Mainwaring

"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

-Simon Mainwaring

"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

-Simon Mainwaring

"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

-Simon Mainwaring

"Work with your competitors when the interest of the community and planet are at stake."

-Simon Mainwaring

"Like all technology, social media is neutral but is best put to work in the service of building a better world."

-Simon Mainwaring

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"If we had had the right technology back then, you would have seen Eva Braun on the Donahue show and Adolf Hitler on Meet the Press."

-Ed Turner

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"Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas."

-Jim Rash

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"Being around some of the bright lights of the technology world and having them expect great things helps you sit down and do it seriously."

-Aaron Swartz

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"I don't think people buy technology products because of the personalities of the people behind them."

-Jim Balsillie

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"Just let me use the technology I want at a fair price."

-Jonathan Potter

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"But I don't think we'll go there until we go back to the moon and develop a technology base for living and working and transporting ourselves through space."

-Jack Schmitt

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