"Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.“


-Simon Mainwaring

posted in business


Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Other Quotes You Might Like

Discover more inspiring quotes from our collection

"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

-Simon Mainwaring

workView Quote
"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

-Simon Mainwaring

workView Quote
"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

-Simon Mainwaring

workView Quote
"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

-Simon Mainwaring

workView Quote
"Work with your competitors when the interest of the community and planet are at stake."

-Simon Mainwaring

workView Quote
"Like all technology, social media is neutral but is best put to work in the service of building a better world."

-Simon Mainwaring

workView Quote

More Quotes About business

Explore other inspiring quotes in this category

"Of course this is Vegas and it is the melting pot for all over the world, but people from all over the world know Donny and Marie. It is amazing. I have been in the business a long time to realize careers can be fleeting. Five years is a long career nowadays for some people, and here we are still going strong after 40 years."

-Donny Osmond

businessView Quote
"Our competition for American business is no longer in the next county or the next state, it's around the world."

-Karl Rove

businessView Quote
"McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object."

-Dave Eggers

businessView Quote
"A belief in God is vitally important, not just in show business, but stability in life. You know, to recognize deity is the most important thing that you can do. I mean, it comes to the Ten Commandments. They weren't ten suggestions. They were Ten Commandments."

-Donny Osmond

businessView Quote
"To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise."

-Dave Eggers

businessView Quote
"It's a lot of work to keep reinventing yourself and coming up with new stuff, but that's what it takes to be in show business."

-Donny Osmond

businessView Quote