"What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.“

-Simon Mainwaring

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Simon Mainwaring quote about Society: "What today's business reality makes clear is that brands cannot survive in a society that is failing..."

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

-Simon Mainwaring

"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

-Simon Mainwaring

"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

-Simon Mainwaring

"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

-Simon Mainwaring

"Work with your competitors when the interest of the community and planet are at stake."

-Simon Mainwaring

"Like all technology, social media is neutral but is best put to work in the service of building a better world."

-Simon Mainwaring

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"That a society controls, to a greater or lesser extent, the behavior of its members is a universal but the methods, the particulars of that control, vary from one culture to another."

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"Europeans say they are proud of their social fabric, of strong rights for workers and the weak in society."

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"RFK was a compelling figure because he was willing to challenge his audiences, and in turn connect with them in a unique way. Kennedy showed that our values define us and can inspire others to believe in the possibility of change and a better society."

-Frances O'Grady

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"I think human society for tens of thousands of years has sent young men out in small groups to do things that are necessary but very dangerous. And they've always gotten killed doing it. And they've always turned it into a matter of honor and a way of gaining acceptance back into society if they survived."

-Sebastian Junger

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