"The most powerful element in advertising is the truth."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.“
-William Bernbach
posted in Art
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"I warn you against believing that advertising is a science."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"In communications, familiarity breeds apathy."
-William Bernbach
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"Word of mouth is the best medium of all."
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"How sweet it is!"
-Jackie Gleason
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"In my world, history comes down to language and art. No one cares much about what battles were fought, who won them and who lost them - unless there is a painting, a play, a song or a poem that speaks of the event."
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"Science is spectral analysis. Art is light synthesis."
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"Magic becomes art when it has nothing to hide."
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