"The most powerful element in advertising is the truth."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.“
-William Bernbach
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"I warn you against believing that advertising is a science."
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"In communications, familiarity breeds apathy."
-William Bernbach
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"Word of mouth is the best medium of all."
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
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"How sweet it is!"
-Jackie Gleason
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"Whenever you deal with science fiction you are setting up a world of rules. I think you work hard to establish the rules. And you also have to work even harder to maintain those rules, and within that find excitement and unpredictability and all that stuff."
-Joel Edgerton
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"I sort of was good at writing essays. I was never very good at mathematics, and I was never very good at algebra. I loved science, but I wasn't sure of it."
-Diane Cilento
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"Science fiction is no more written for scientists that ghost stories are written for ghosts."
-Brian Aldiss
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"We must always emphasize research and development of science and mathematics, and I can think of no better way to achieve this than through our future in space."
-Nick Lampson
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"The relevance of Marxism to science is that it removes it from its imagined position of complete detachment and shows it as a part, but a critically important part, of economy and social development."
-John Desmond Bernal
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"The recognition of the art that informs all pure science need not mean the abandonment for it of all present art, rather it will mean the completion of the transformation of art that has already begun."
-John Desmond Bernal
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