"Word of mouth is the best medium of all."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.“
-William Bernbach
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"In communications, familiarity breeds apathy."
-William Bernbach
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"The most powerful element in advertising is the truth."
-William Bernbach
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"I warn you against believing that advertising is a science."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
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"Almost everything that distinguishes the modern world from earlier centuries is attributable to science, which achieved its most spectacular triumphs in the seventeenth century."
-Bertrand Russell
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"Every science begins as philosophy and ends as art."
-Will Durant
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"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science."
-Albert Einstein
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"False facts are highly injurious to the progress of science, for they often endure long but false views, if supported by some evidence, do little harm, for every one takes a salutary pleasure in proving their falseness."
-Charles Darwin
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"Man masters nature not by force but by understanding. This is why science has succeeded where magic failed: because it has looked for no spell to cast over nature."
-Jacob Bronowski
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"Reason, observation, and experience the holy trinity of science."
-Robert Green Ingersoll
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