"Word of mouth is the best medium of all."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"In communications, familiarity breeds apathy."
-William Bernbach
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"I warn you against believing that advertising is a science."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
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"If you tell the truth, you don't have to remember anything."
-Mark Twain
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"The truth is rarely pure and never simple."
-Oscar Wilde
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"I am certain of nothing but the holiness of the heart's affections, and the truth of imagination."
-John Keats
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"I believe that unarmed truth and unconditional love will have the final word in reality. This is why right, temporarily defeated, is stronger than evil triumphant."
-Martin Luther King, Jr.
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"Yesterday we obeyed kings and bent our necks before emperors. But today we kneel only to truth, follow only beauty, and obey only love."
-Khalil Gibran
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"Mistakes are, after all, the foundations of truth, and if a man does not know what a thing is, it is at least an increase in knowledge if he knows what it is not."
-Carl Jung
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