"I warn you against believing that advertising is a science."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"In communications, familiarity breeds apathy."
-William Bernbach
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"Word of mouth is the best medium of all."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"How sweet it is!"
-Jackie Gleason
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"The truth is in California you can't build a new manufacturing facility, and businesses are leaving in droves because of bad government policy."
-Carly Fiorina
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"I agree with just about everyone in the reform debate when they say 'If you like what you have, you should be able to keep it.' But the truth is that none of the health reform bills making their way through Congress actually delivers on that promise."
-Ron Wyden
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"The GAO just released a report that said 22 percent of federal programs fail to meet their objectives. The truth is we don't know how taxpayer money is spent in Washington, D.C., which is why I think we ought to put every agency budget up on the Internet for everyone to see."
-Carly Fiorina
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"Tell the truth, work hard, and come to dinner on time."
-Gerald R. Ford
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"I intend to explode the myths about myself and get down to the real truth about the legend that is Batman."
-Bob Kane
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"The most solid piece of scientific truth I know of is that we are profoundly ignorant about nature."
-Lewis Thomas
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