"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"In communications, familiarity breeds apathy."
-William Bernbach
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"The most powerful element in advertising is the truth."
-William Bernbach
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"I warn you against believing that advertising is a science."
-William Bernbach
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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
-William Bernbach
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"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
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"Whenever you find yourself on the side of the majority, it is time to pause and reflect."
-Mark Twain
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"No, I regret nothing, all I regret is having been born, dying is such a long tiresome business I always found."
-Samuel Beckett
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"I've got to keep breathing. It'll be my worst business mistake if I don't."
-Steve Martin
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"All animals, except man, know that the principal business of life is to enjoy it."
-Samuel Butler
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"I must create a system or be enslaved by another mans I will not reason and compare: my business is to create."
-William Blake
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"When from our better selves we have too long been parted by the hurrying world, and droop. Sick of its business, of its pleasures tired, how gracious, how benign is solitude."
-William Wordsworth
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