Edward de Bono

• "Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.“
• "Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.“
• "Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.“
• "If you never change your mind, why have one?“
• "Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.“
• "Logic will never change emotion or perception.“
• "We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.“
• "In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.“
• "Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.“
• "In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.“
• "Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.“
• "Humor is by far the most significant activity of the human brain.“
• "It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.“
• "Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.“
• "Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.“
• "Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.“
• "The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.“
• "Argument is meant to reveal the truth, not to create it.“

Other authors you might be
interested in

Louis Nizer

Baal Shem Tov

Pete Hamill

Kevin Garnett

George Aiken

Abraham Pais

Paul Hornung

Caroline Corr

Rudolf Arnheim




Browse all authors