Marshall McLuhan

• "As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'“
• "Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.“
• "If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.“
• "American youth attributes much more importance to arriving at driver's license age than at voting age.“
• "In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.“
• "Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.“
• "Ads are the cave art of the twentieth century.“
• "Advertising is the greatest art form of the 20th century.“
• "Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.“
• "Art is anything you can get away with.“
• "Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.“
• "I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.“
• "The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.“
• "The car has become the carapace, the protective and aggressive shell, of urban and suburban man.“
• "Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.“
• "Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.“
• "Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.“
• "Advertising is an environmental striptease for a world of abundance.“
• "Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.“
• "Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.“
• "We drive into the future using only our rearview mirror.“
• "Money is just the poor man's credit card.“
• "Money is a poor man's credit card.“
• "There are no passengers on spaceship earth. We are all crew.“
• "Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.“
• "Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.“
• "A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.“
• "Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.“
• "The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.“
• "As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'“
• "The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.“
• "It is the framework which changes with each new technology and not just the picture within the frame.“
• "The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.“
• "Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.“

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