"Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam."
-Marshall McLuhan
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"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'“
-Marshall McLuhan
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"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
-Marshall McLuhan
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"It is the framework which changes with each new technology and not just the picture within the frame."
-Marshall McLuhan
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"The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way."
-Marshall McLuhan
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"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
-Marshall McLuhan
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"Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities."
-Marshall McLuhan
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"If we had had the right technology back then, you would have seen Eva Braun on the Donahue show and Adolf Hitler on Meet the Press."
-Ed Turner
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"Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas."
-Jim Rash
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"Being around some of the bright lights of the technology world and having them expect great things helps you sit down and do it seriously."
-Aaron Swartz
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"I don't think people buy technology products because of the personalities of the people behind them."
-Jim Balsillie
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"Just let me use the technology I want at a fair price."
-Jonathan Potter
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"But I don't think we'll go there until we go back to the moon and develop a technology base for living and working and transporting ourselves through space."
-Jack Schmitt
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