"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.“


-Simon Mainwaring

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Simon Mainwaring sözü hakkında work: "More brands are waking up to their social responsibility and doing good work through cause marketing..."

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