"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.“

-David Ogilvy

posted in Good

David Ogilvy quote about Good: "Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in..."

Other Quotes by David Ogilvy

Discover more inspiring quotes by David Ogilvy

"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

-David Ogilvy

WomenView Quote

"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

-David Ogilvy

SocietyView Quote

"Advertising reflects the mores of society, but it does not influence them."

-David Ogilvy

SocietyView Quote

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

-David Ogilvy

RelationshipView Quote

"The advertisers who believe in the selling power of jingles have never had to sell anything."

-David Ogilvy

PowerView Quote

"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

-David Ogilvy

Same Category

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"There's no regret. You can't regret. I mean, I've felt regret but I've also refused to allow regret to sow a seed and live in me because I don't believe it. You feel it, it's like guilt, it's like jealousy, it's like all those horrible things. You've just got to snip them and get them out, because they're no good."

-Jude Law

"God is everywhere but He is most manifest in man. So serve man as God. That is as good as worshipping God."

-Ramakrishna

"My mother gave lots of good advice and had a lot to say. As you get older, you realize everything she said was true."

-Lenny Kravitz

"Bear and endure: This sorrow will one day prove to be for your good."

-Ovid

"Let's not be afraid to speak the common sense truth: you can't have high standards without good discipline."

-William Hague

"It's a good thing that beauty is only skin deep, or I'd be rotten to the core."

-Phyllis Diller