"The consumer isn't a moron she is your wife.“

-David Ogilvy

posted in Business

David Ogilvy quote about Business: "The consumer isn't a moron she is your wife."

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"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

-David Ogilvy

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"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

-David Ogilvy

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"Advertising reflects the mores of society, but it does not influence them."

-David Ogilvy

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"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

-David Ogilvy

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"The advertisers who believe in the selling power of jingles have never had to sell anything."

-David Ogilvy

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"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

-David Ogilvy

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"Our competition for American business is no longer in the next county or the next state, it's around the world."

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"McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object."

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"A belief in God is vitally important, not just in show business, but stability in life. You know, to recognize deity is the most important thing that you can do. I mean, it comes to the Ten Commandments. They weren't ten suggestions. They were Ten Commandments."

-Donny Osmond

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"To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise."

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"It's a lot of work to keep reinventing yourself and coming up with new stuff, but that's what it takes to be in show business."

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