"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.“

-Maurice Saatchi

posted in Respect

Maurice Saatchi quote about Respect: "Advertising must respect the intelligence of its audience and if it does not prompt them to think, i..."

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"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."

-Maurice Saatchi

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"Poetry can't cure cancer, but it can save your life until you die."

-Maurice Saatchi

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"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."

-Maurice Saatchi

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"How sweet it is!"

-Jackie Gleason

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"We don't believe in rheumatism and true love until after the first attack."

-Marie von Ebner-Eschenbach

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"It's better to have loved and lost than to have to do forty pounds of laundry a week."

-Laurence J. Peter

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"Lately I did a film called All I Want for Christmas and it was well received. This gave me a new point of view and a new respect for my work as an actress."

-Sarah Polley

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"I have great respect for directors who know what they're doing."

-Bill Mumy

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"Other bands gave us lip service, but when it came down to it they kind of backed off. That was a little disheartening. But I respect them. That's their business."

-Mike McCready

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"We are talking about someone who has lived. It must be honored in every respect. The fictional can take any kind of channel - according to the actor's marriage to the character."

-Kate Mulgrew

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"I think the crux of the matter was that if we were going to become partners in, for example, the International Space Station, we had to gain the respect of a country like the United States and particularly its space organization, NASA."

-Marc Garneau

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"The reason it has relevance is because I, as a popular Arab personality - the Arab people like me and respect me - thought it was time for me to make an ever so tiny statement about what I thought about this whole thing."

-Omar Sharif

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