Maurice Saatchi

"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."

"Poetry can't cure cancer, but it can save your life until you die."

"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."

"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."