"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
-Maurice Saatchi
RespectView Quote
"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.“
-Maurice Saatchi
posted in Intelligence
Other Quotes by Maurice Saatchi
Discover more inspiring quotes by Maurice Saatchi
"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."
-Maurice Saatchi
TechnologyView Quote
"Poetry can't cure cancer, but it can save your life until you die."
-Maurice Saatchi
PoetryView Quote
"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
BestView Quote
"In three words I can sum up everything I've learned about life: it goes on."
-Robert Frost
LifeView Quote
"Don't walk in front of me, I may not follow. Don't walk behind me, I may not lead. There is only one happiness in life, to love and be loved."
-George Sand
LoveView Quote
Same Category
More quotes in this category
"Promise me you'll always remember: You're braver than you believe, and stronger than you seem, and smarter than you think."
-A. A. Milne
IntelligenceView Quote
"Talent hits a target no one else can hit Genius hits a target no one else can see."
-Arthur Schopenhauer
IntelligenceView Quote
"Do you not see how necessary a world of pains and troubles is to school an intelligence and make it a soul?"
-John Keats
IntelligenceView Quote
"I'm not the smartest fellow in the world, but I can sure pick smart colleagues."
-Franklin D. Roosevelt
IntelligenceView Quote
"Wit is educated insolence."
-Aristotle
IntelligenceView Quote
"In our civilization, and under our republican form of government, intelligence is so highly honored that it is rewarded by exemption from the cares of office."
-Ambrose Bierce
IntelligenceView Quote