"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
-Maurice Saatchi
RespectView Quote
"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.“
-Maurice Saatchi
posted in Technology
Other Quotes by Maurice Saatchi
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"Poetry can't cure cancer, but it can save your life until you die."
-Maurice Saatchi
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"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
-Maurice Saatchi
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"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
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"In three words I can sum up everything I've learned about life: it goes on."
-Robert Frost
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"Don't walk in front of me, I may not follow. Don't walk behind me, I may not lead. There is only one happiness in life, to love and be loved."
-George Sand
LoveView Quote
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"Everybody gets so much information all day long that they lose their common sense."
-Gertrude Stein
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"The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life."
-John F. Kennedy
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"We've arranged a civilization in which most crucial elements profoundly depend on science and technology."
-Carl Sagan
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"For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled."
-Richard P. Feynman
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"Any sufficiently advanced technology is indistinguishable from magic."
-Arthur C. Clarke
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"Science and technology multiply around us. To an increasing extent they dictate the languages in which we speak and think. Either we use those languages, or we remain mute."
-J. G. Ballard
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