"The best ideas come as jokes. Make your thinking as funny as possible."
-David Ogilvy
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"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
-David Ogilvy
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"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
-David Ogilvy
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"Our business is infested with idiots who try to impress by using pretentious jargon."
-David Ogilvy
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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
-David Ogilvy
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"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
-David Ogilvy
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"Whenever you find yourself on the side of the majority, it is time to pause and reflect."
-Mark Twain
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"No, I regret nothing, all I regret is having been born, dying is such a long tiresome business I always found."
-Samuel Beckett
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"I've got to keep breathing. It'll be my worst business mistake if I don't."
-Steve Martin
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"All animals, except man, know that the principal business of life is to enjoy it."
-Samuel Butler
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"I must create a system or be enslaved by another mans I will not reason and compare: my business is to create."
-William Blake
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"When from our better selves we have too long been parted by the hurrying world, and droop. Sick of its business, of its pleasures tired, how gracious, how benign is solitude."
-William Wordsworth
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