Jef I. Richards
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
-Jef I. Richards
art
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
-Jef I. Richards
trust
Other Authors to Explore
Whitney M. Young
J. J. Abrams
Tony Dorsett
Camillo di Cavour
Arthur Holly Compton
Aaron Paul
Brad Delson
Lance Secretan