"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
-Jef I. Richards
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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.“
-Jef I. Richards
posted in Trust
Other Quotes by Jef I. Richards
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"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
BestView Quote
"In three words I can sum up everything I've learned about life: it goes on."
-Robert Frost
LifeView Quote
"Don't walk in front of me, I may not follow. Don't walk behind me, I may not lead. There is only one happiness in life, to love and be loved."
-George Sand
LoveView Quote
"If you tell the truth, you don't have to remember anything."
-Mark Twain
TruthView Quote
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
-Maya Angelou
LearningView Quote
Same Category
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"Love all, trust a few, do wrong to none."
-William Shakespeare
TrustView Quote
"Trust no friend without faults, and love a woman, but no angel."
-Doris Lessing
TrustView Quote
"It's a very brave thing to fall in love. You have to be willing to trust somebody else with your whole being, and that's very difficult, really difficult and very brave."
-Nicole Kidman
TrustView Quote
"As soon as you trust yourself, you will know how to live."
-Johann Wolfgang von Goethe
TrustView Quote
"You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
-Steve Jobs
TrustView Quote
"I cannot trust a man to control others who cannot control himself."
-Robert E. Lee
TrustView Quote