"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
-Jef I. Richards
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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.“
-Jef I. Richards
posted in Trust
Other Quotes by Jef I. Richards
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"How sweet it is!"
-Jackie Gleason
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"We don't believe in rheumatism and true love until after the first attack."
-Marie von Ebner-Eschenbach
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"It's better to have loved and lost than to have to do forty pounds of laundry a week."
-Laurence J. Peter
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"I'm into all that sappy stuff - a surprise picnic, nice dinner, or traveling. I'm kind of an old romantic."
-Will Estes
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"Some women flirt more with what they say, and some with what they do."
-Anna Held
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Same Category
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"The betrayal of trust carries a heavy taboo."
-Aldrich Ames
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"Let's say a Soviet exchange student back in the '70s would go back and tell the KGB about people and places and things that he'd seen and done and been involved with. This is not really espionage there's no betrayal of trust."
-Aldrich Ames
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"Deciding whether to trust or credit a person is always an uncertain task."
-Aldrich Ames
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"Espionage, for the most part, involves finding a person who knows something or has something that you can induce them secretly to give to you. That almost always involves a betrayal of trust."
-Aldrich Ames
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"We have only God on our side they have 'In God We Trust' on their side."
-Willie Green
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"If global cooling will come soon - scientists will lose trust."
-Shigenori Maruyama
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