"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
-Jef I. Richards
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"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'“
-Jef I. Richards
posted in Art
Other Quotes by Jef I. Richards
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"I'm selfish, impatient, and a little insecure. I make mistakes, I'm out of control, and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."
-Marilyn Monroe
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"In three words I can sum up everything I've learned about life: it goes on."
-Robert Frost
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"Don't walk in front of me, I may not follow. Don't walk behind me, I may not lead. There is only one happiness in life, to love and be loved."
-George Sand
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"If you tell the truth, you don't have to remember anything."
-Mark Twain
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"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
-Maya Angelou
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"Friendship is unnecessary, like philosophy, like art... It has no survival value rather it is one of those things that give value to survival."
-C. S. Lewis
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"Life doesn't imitate art, it imitates bad television."
-Woody Allen
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"I don't want life to imitate art. I want life to be art."
-Ernst Fischer
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"Well, Art is Art, isn't it? Still, on the other hand, water is water. And east is east and west is west and if you take cranberries and stew them like applesauce they taste much more like prunes than rhubarb does. Now you tell me what you know."
-Groucho Marx
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"I believe entertainment can aspire to be art, and can become art, but if you set out to make art you're an idiot."
-Steve Martin
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"An artist is somebody who produces things that people don't need to have."
-Andy Warhol
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