William Bernbach

• "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.“
• "Word of mouth is the best medium of all.“
• "In communications, familiarity breeds apathy.“
• "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.“
• "I warn you against believing that advertising is a science.“
• "The most powerful element in advertising is the truth.“

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