William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
-William Bernbach
art
Word of mouth is the best medium of all.
-William Bernbach
business
In communications, familiarity breeds apathy.
-William Bernbach
communication
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
-William Bernbach
science
I warn you against believing that advertising is a science.
-William Bernbach
science
The most powerful element in advertising is the truth.
-William Bernbach
truth
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